Thursday, January 6, 2011

Olympus unveils TG-610 and TG-310 rugged compacts


Olympus, known for its robust line of ruggedized digital cameras today has added the new Olympus TG-610 and TG-310 Waterproof, Shockproof and Freezeproof models. They build on the Tough series' reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.

The new Tough cameras are Waterproof (to 16 feet for the TG-610 and 10 feet for the TG-310), Shockproof (to 5 feet) and Freezeproof (to 14 degrees Fahrenheit) to deliver amazing images even when you take them to extremes. Beyond their durable exteriors, the TG-610 and TG-310 deliver superior image quality thanks to 14 megapixels, high-definition (HD) video, wide-angle optical zoom lenses (5x on the TG-610 and 3.6x on the TG-310) and dual image stabilization. The cameras come in a variety of colors to complement your own individual style.

Whether at the local pool, a tropical reef or the ski slopes, consumers want a camera tough enough for life's thrills. The new Tough cameras come packed with a variety of new features that deliver a worry-free use, anytime, anywhere.
  • HD Movie & HDMI Control – high-definition video (HD video) delivers a broadcast-quality movie experience when played back on a high-definition television (HDTV);
  • 3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D;
  • Eye-Fi Card Compatibility – allows automatic wireless uploading of images to the website or PC of your choice;
  • New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
  • In-Camera Panorama – offers quick and easy panorama shots; and
  • AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.

"Because life's an adventure, you need a camera that's tough enough to make the journey with you," said Jennifer Schmell, product manager, Olympus Imaging America Inc. "When you're swimming with the dolphins, the powerful underwater functions like Underwater Snapshot Mode and Underwater HD Movie in 3D will ensure that your trip is more memorable than ever before."

The TG-610 and TG-310 shoot gorgeous 720p HD videos above and below the water's surface, so you'll always capture the moments you cherish in clear, crisp high-definition at the touch of a button. With HDMI Control, playback is also a breeze. Gone are the days of friends and family huddling around your camera's tiny LCD to see the pictures and movies you just captured. Now, you'll be the hit of the party or any family event when you proudly display your brilliant images and movies on high-definition televisions. Simply connect the camera to an HDTV with an optional HDMI cable. With HDMI Control, you can use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your couch.

Availability
The TG-610 and TG-310 will be available in February 2011. They ship with a wrist strap, WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, manual, warranty card and OLYMPUS [ib] software.

U.S. Pricing
TG-610 Estimated Street Price: $299.99 (U.S.)
TG-310 Estimated Street Price: $199.99 (U.S.)

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